CGI isn't just about static photorealistic images. Because the item is a 3D model it can have as many working parts as the real thing, and because it's virtual we can do almost anything to it. For example, working with a multitude of bed manufacturers means we often get requests for mattress bi sections as part of the project, so going one step further and creating a video using the elements within CGI, adding text and/or sound is fairly straight forward.

3D Bisection animation

2D static info visual